4 page economy crisis from the european economy

  • UIBE
  • IB 501
  • Test Prep
  • mythmint
  • 14
  • 83% (12) 10 out of 12 people found this document helpful

This preview shows page 4 - 7 out of 14 pages.

4| Page
Economy crisis: From the European Economy crisis this will impact to euro currency anddemand of smart phone uncertainty. These effects make Huawei hard to continue invest for big(The Sweden trade and invest council)3.0 Huawei Market StrategiesAccording from our research we found out 4 mains market strategy, which are Cooperation withtelecom carrier, Cooperation with global partners, Distribution and integration partners andIndustry customers. First strategy, Cooperation with telecom carrier is a strategy that Huaweiused to do a business partners for a long-term. Another goal is working together to develop theenterprise market and find the best solution. Second strategy, Cooperation with global partners tojoint venture with another company, who have a years of industry and market experience toenable a leadership in global markets. Third strategy, Distribution and integration partners in thisstrategy Huawei will help the partners growth rapidly, on the other hand Huawei will setting up acomprehensive and harmonious industry ecosystem. Last strategy, Industry customers is the waythat the company has to deeply understand the customer needs in various industries, after thatHuawei will fully develop and provide competitive, integrate solution for the respectiveindustries. (Huawei Technologies Co., Ltd. 2016)4.0 Competitor AnalysisAs we can see from figure 2, Samsung that is the best company in 2015-1016 followed by AppleCompany leads the worldwide smartphone market share. Both company are well known inmarket world and have high loyalty customer. Huawei is the third in the industry, which increasethe market share rapidly. However, Huawei needs to have more market strategy and long- termplans to compete against popular brand organization and increase number 0f loyalty customers tocontain their market share. (Study Moose)5.0 Sweden EnvironmentBefore we jumped to why Huawei choose Sweden to be their resource and development centerand next market target, we need to know about Sweden environment first. In this report, we usePEST to analysis the Sweden environment.5.0.1 Overall Information5| Page
Population: 9,920,881 people in July 2016Religion: 87% Lutheran, 13% OtherLanguage: Swedish is the national languageCapital City: StockholmGDP: 492.62 USD BillionsInflation Rate: 0.83 %Currency: Krona5.1 PEST analysis5.1.1 Political FactorSweden has King Carl XVI Gustaf as head of state. The nation's legislature is the SwedishParliament (Riksdag). The elections are held every four years and the king plays no role ingovernment. Main political parties are Social Democratic Party, Moderate Party, Centre Party,People's Party Liberals; Christian Democrats; Left Party; Greens.The political in Sweden is stable and very safe, the corruption in Sweden will have thecomprehensive laws take care of it. This makes corruption in Sweden is very less.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 14 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
NoProfessor
Tags
Huawei, HUAWEI TECHNOLOGIES CO

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture