Product As a sale/buy platform that interact both seller and buyer, Lelong and Mudah sell several kinds of product to support customers demand. To make things more clearly, other than small items, Mudah also sell items that larger in size, for example car, lorry, machinery and several other heavy- duty object because Mudah support selling of heavy-duty object. As for Lelong.my, the product that have been sold are usually not really big in size, because even though Lelong does provide Cash on Delivery (COD) services, but it still limited on sizes and weight of the items. Hence, in Lelong, they did not sell car, lorry or any vehicle. Promotion Mudah.my rarely almost to none in context of giving promotion, because the price of the product that have been sell are depends on the individual seller itself. In Lelong.my cases, this platform always provide promotion, for example 11.11 sales, 12.12 sales and several other seasonal sales. Place Since both of the business operate on the online basis, the place are located scatter around the nation, depending on the area of the product seller. However, the location of the seller for Mudah are not very strategic, because of the seller, just a one-time seller that intending to sell his/her used items/product. As for Lelong.my, most of the seller location or more strategic and accessible for the courier services such Pos Laju, Gdex, and NationWide to provide their postal services.
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- Fall '15