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It would also be beneficial for Kudler to explore its dynamic capabilities, followed by static assets, thus creating a unique level of service to its customers. By Kudler gaining an understanding of its skills and resources, the company will have the capacity to recognize opportunities considered valuable for organizational growth. Additionally, once the requirementsand desires of the customers are categorized, Kudler would be equipped to develop a competitiveadvantage by focusing on its customer base. Having this kind of competitive advantage would provide the company with the differentiation the company wishes to possess within its industry.Confidential
STRATEGIC PLAN UPDATE – FINAL VERSIONBest Recommendation for Kudler to Realize GrowthKudler Fine Foods is an organization poised for growth, it is necessary for the company to evaluate several strategies that will accommodate growth. As such, a concentrated growth strategy would be the strategic plan most relevant and beneficial to Kudler. By establishing a Product Management Department and focusing on “market needs, knowledge of buyer behavior, and customer price sensitivity”, Kudler would be able develop the infrastructure to build on its core competencies and achieve growth (Pearce & Robinson, 2009). It would accomplish this by focusing on selling quality organic products with the implementation of catering services. In doing so, Kudler would achieve growth from “increased productivity, better coverage of its product-market segment, and more efficient use of its technology” (Pearce & Robinson, 2009).Confidential
STRATEGIC PLAN UPDATE – FINAL VERSIONWork Breakdown Structure Organizational ChartWork Breakdown StructureProject Name: Kudler Fine Foods Sales Growth StrategyFocus Area: Supply Chain OverhaulPrepared ByDocument Owner(s)Project/Organization RoleMichelle PritchardDirector of OperationsProject Closure Report Version ControlVersionDateAuthorChange Description103/22/2010MPCreated documentConfidential
13Work Breakdown Structure Organization ChartConfidentialWork Breakdown Structure Purpose and LimitationsPurpose:Identify applicable and required work Identify applicable and required resourcesEstablish milestones for each segmentSupply ChainPurchasingAAdvertisingBAccountingCInv. Mgt.DForecastingEPricingFDepartment ManagersStore Managers KathyPoint-of-sale TerminalsKathy/Department ManagersDepartment ManagersKathy
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STRATEGIC PLAN UPDATE – FINAL VERSION15Work IDWork NameResponsibilityResource Allocation (%)ComplexityObjectiveAction ItemSuccess FactorsAPurchasingDepartment Managers20HighUtilize marketingmix to enhance price, promotion,product and distribution.