It would also be beneficial for kudler to explore its

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It would also be beneficial for Kudler to explore its dynamic capabilities, followed by static assets, thus creating a unique level of service to its customers. By Kudler gaining an understanding of its skills and resources, the company will have the capacity to recognize opportunities considered valuable for organizational growth. Additionally, once the requirements and desires of the customers are categorized, Kudler would be equipped to develop a competitive advantage by focusing on its customer base. Having this kind of competitive advantage would provide the company with the differentiation the company wishes to possess within its industry. Confidential
STRATEGIC PLAN UPDATE – FINAL VERSION Best Recommendation for Kudler to Realize Growth Kudler Fine Foods is an organization poised for growth, it is necessary for the company to evaluate several strategies that will accommodate growth. As such, a concentrated growth strategy would be the strategic plan most relevant and beneficial to Kudler. By establishing a Product Management Department and focusing on “market needs, knowledge of buyer behavior, and customer price sensitivity”, Kudler would be able develop the infrastructure to build on its core competencies and achieve growth (Pearce & Robinson, 2009). It would accomplish this by focusing on selling quality organic products with the implementation of catering services. In doing so, Kudler would achieve growth from “increased productivity, better coverage of its product-market segment, and more efficient use of its technology” (Pearce & Robinson, 2009). Confidential
STRATEGIC PLAN UPDATE – FINAL VERSION Work Breakdown Structure Organizational Chart Work Breakdown Structure Project Name: Kudler Fine Foods Sales Growth Strategy Focus Area: Supply Chain Overhaul Prepared By Document Owner(s) Project/Organization Role Michelle Pritchard Director of Operations Project Closure Report Version Control Version Date Author Change Description 1 03/22/2010 MP Created document Confidential
13 Work Breakdown Structure Organization Chart Confidential Work Breakdown Structure Purpose and Limitations Purpose: Identify applicable and required work Identify applicable and required resources Establish milestones for each segment Supply Chain Purchasing A Advertising B Accounting C Inv. Mgt. D Forecasting E Pricing F Department Managers Store Managers Kathy Point-of-sale Terminals Kathy/ Department Managers Department Managers Kathy
STRATEGIC PLAN UPDATE – FINAL VERSION 14
STRATEGIC PLAN UPDATE – FINAL VERSION 15 Work ID Work Name Responsibility Resource Allocation (%) Complexity Objective Action Item Success Factors A Purchasing Department Managers 20 High Utilize marketing mix to enhance price, promotion, product and distribution.

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