They employ more than 8000 employees serving more than 180 million customers

They employ more than 8000 employees serving more

This preview shows page 10 - 13 out of 13 pages.

They employ more than 8,000 employees serving more than 180 million customers yearly at all MR. D.I.Y. stores throughout Asia Pacific. As of 2019, they have also expanded their operations to Thailand, Brunei, Indonesia, Philippines, and Singapore. All their stores are managed directly by their company and they work in collaboration as a mini anchor tenant with Tesco, Giant, AEON and AEON BIG. In June 2018, MR D.I.Y launched their e-commerce shop mrdiy.com.my whereas all their customer can reach them online. This online concept store is basically to enhance their sales and of course to reach more to their customers. The vision for this company is to be the largest home improvement retailer in Asia Pacific. And their mission is to create a globally recognized ASEAN retail brand. To maintain wide variety, good quality and value of money; holding true of our company motto “ALWAYS LOW PRICES”
Image of page 10
There a lot of products that been offered in the MR D.I.Y online store, example hardware, electrical, home appliance, toys, car accessories, stationaries and a lot more. All are in a very affordable price. Here I attached how the online store looks like. There a lot of marketing strategies we are looking at here, one of it of course what Malaysian always like is cheap product with a good quality of product, so MR D.I.Y offer to Malaysian such an affordable price and a good product comparing to other shop. Moreover, the variety of choices that we have at MR D.I.Y shop so that the customer can choose and compare what suite their best. MR D.I.Y also is a family concept shop where they offer product for the whole family as well. On top of that, they also sell stationary that easier for parents or even the school teacher to choose and buy for their children and pupils. MR D.I.Y is a very opportunities company where they will fill in the region or state with minimum of one of their stores. If we go around Malaysia surely, we will see MR D.I.Y store located, even if it is in Cameron Highland as well. As for current, MR D.I.Y consist of 600 store in Asia Pacific. Regarding on the promotion,
Image of page 11
MR D.I.Y always have their ongoing promotion, if you go to any store at any time, you will see they will put the promotion section in from of their cashier counter. The conclusion is, now MR D.I.Y is basically targeting toward their vision and mission right. They proof that they have the right marketing strategies and a good product to sell. On top of that, they also know that this type of business going to give benefit and complete the needs of the people of Malaysia. And from what I can see here, MR D.I.Y is a very successful brand in Malaysia. References Online website [MR D.I.Y] about us. Retrieved 8 May 2019 from [MR D.I.Y] product and categories. Retrieved 8 May 2019 from [MR D.I.Y Indonesia] Retrieved 8 may 2019 from
Image of page 12
GROUP ASSIGNMENT SUBJECT CODE : FIN 420 GROUP : NBO2A LECTURER : DR MOHD FAIZAL BIN BASRI GROUP MEMBERS: NOR AZWIRA FAZWANA BINTI ZULKIFLI [2018299768] ANIS SOFIA BINTI ROSLY [2018463212] MUHAMMAD AMIR SHAH [2018819668] MOHD AZIZI BIN MD ZAHARUDIN [2018835072]
Image of page 13

You've reached the end of your free preview.

Want to read all 13 pages?

  • Fall '15
  • student
  • Marketing, Assignment, Uitm, Mkt420, Flenaz Synergy

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture