Question 8 1 out of 1 points the lays out the target

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Question 8
1 out of 1 points
The ________ lays out the target markets and the value proposition that will be offered,
based on an analysis of the best market opportunities.
Selected Answer:
Answers: organizational plan
customer-value statement
corporate mission
strategic marketing plan
corporate tactical plan
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Question 9
1 out of 1 points
The task of any business is to deliver ________ at a profit.

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Question 10
0 out of 1 points
When a business gets to know market segments intimately and pursues either cost
leadership or differentiation within the target segment, it is employing a ________.
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Question 11
0 out of 1 points
To respond effectively and provide value delivery, the company requires ________ to
integrate major business processes within a single family of software modules.

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Question 12
1 out of 1 points
The traditional view of marketing is that the firm makes something and then ________
it.
Selected
Answer:
sells
Answers:
sells
distributes
markets
prices
services
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Question 13
1 out of 1 points
Companies are recognizing that much of their market value comes from ________,
particularly their brands, customer base, employees, distributor and supplier relations,
and intellectual capital.

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Question 14
1 out of 1 points
Much of a brand's strength in consumer markets depends on ________.

Question 15
1 out of 1 points
The ________ is a long channel stretching from raw materials to components to final
products that are carried to final buyers.

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Question 16
0 out of 1 points
A firm can ________ only in the long run.
Selected Answer:
Answers: change its price
reduce its sales-force size
develop new products
modify advertising expenditures
All of the above may be done in the short or long run.