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Question 8 1 out of 1 pointsThe ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. Selected Answer: Answers: organizational plan customer-value statementcorporate mission strategic marketing plan corporate tactical plan Question 9 1 out of 1 pointsThe task of any business is to deliver ________ at a profit.
Question 10 0 out of 1 pointsWhen a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________. Question 11 0 out of 1 pointsTo respond effectively and provide value delivery, the company requires ________ to integrate major business processes within a single family of software modules.
Question 12 1 out of 1 pointsThe traditional view of marketing is that the firm makes something and then ________ it. Selected Answer: sells Answers: sells distributesmarkets prices services Question 13 1 out of 1 pointsCompanies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
Question 14 1 out of 1 pointsMuch of a brand's strength in consumer markets depends on ________. Question 15 1 out of 1 pointsThe ________ is a long channel stretching from raw materials to components to final products that are carried to final buyers.
Question 16 0 out of 1 pointsA firm can ________ only in the long run. Selected Answer: Answers: change its price reduce its sales-force size develop new products modify advertising expenditures All of the above may be done in the short or long run.