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83) When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances, it would be most effective to conduct ________. A) focus groupsby gender B) only secondary data collection C) focus groups composed of both males and females interviews with several in-country experts now living in the United States E) one-on-one depth interviews matching respondents and interviewers by gender Answer: D) E Diff: 2 Page Ref: 84 Objective:6 AACSB: Multicultural and Diversity 17 084) Exploratory research should NOT be used for which of the following situations that Adidas may face ________. A) to understand purchase and consumption behavior of heavy users of athletic shoes B) to D Diff: 3 Page Ref: 70-71 Objective: 2 AACSB: Reflective Thinking 85) In a short essay, discuss the differences between exploratory and conclusive research. Diff: 2 Page Ref: 68-69 Objective: 2 18 0