Really can begin to demand the type of goods

  • No School
  • AA 1
  • 102

This preview shows page 79 - 80 out of 102 pages.

really can begin to demand the type of goods available or ultimately the methods used during the manufacturing supply chain. 3.1.1 Corporate Social Responsibility (CSR) In addition to consumers engaging with ethics and sustainability in fashion, retailers and brands alike also adopt certain values into their business philosophies. As previously discussed, the fashion supply chain is a long and complex process, which can be prone to issues of social responsibility in one form or another. However, as consumers become more interested and engaged in such issues sur- rounding the fashion products they choose to purchase, retailers need to also see the bene fi t of engagement (Wales et al. 2010 ). This engagement has been called CSR and can be de fi ned as the process of assessing an organisation s impact on the environment and society. It is a commitment to improve community well-being through discretionary business practices (Kotler and Lee 2005 ). However, just as with the terms ethics and sustainability there is again no industry de fi nition or standards and regulations for a company to work to (Ihlen et al. 2011 ). This again leads to complications with engagement as the term CSR can be used despite the level of action or engagement. Naturally, this lack of regulation allows companies to be engaged in CSR even if their commitment is minimal and will use the same terminology as companies who are very active. The scope of activities covered by the term CSR is vast with as previously discussed the terminology covering all actions that are for the good of society or the environment. Some examples of company actions which contribute to CSR busi- ness practices include; the planting of trees in order to offset carbon emissions produced during the manufacturing of fashion products, the education of garment workers in basic literacy, numeracy and healthcare skills, the reduction of water use in the production of denim products and the recycling of garments coming to the end of their product life cycle. The list of methods of engagement is endless and again varies from company to company. This has lead to the belief that CSR should not adopt a one- fi ts-all type of approach, with engagement working for some companies, under some circumstances, some of the time (Vogel 2005 ). Due to the complexities with terminology and de fi nition, some brands and retailers have chosen to use alternative names for their actions such as commit- ments, values and philosophies. This development often comes hand in hand with companies engaging well in the CSR process, indicating their level of engagement and commitment. This can also show that the companies have begun to embed these values into their core business practices instead of just additional ranges amongst their usual offering to consumers. Adopting this approach means that companies are permanently adapting processes and practices to that of a more responsible business model. Some companies have gone as far as to brand their CSR commitments, often for ease of distinction and communication purposes.
Image of page 79
Image of page 80

You've reached the end of your free preview.

Want to read all 102 pages?

  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors