VI. MARKETING IMPLEMENTATIONA.Marketing OrganizationWesley Vida Fitness Center successfulness is solely based on customer satisfaction. WVFCunderstands that there is a wide variety of customers whose fitness goals are different. Tosuccessfully implement the marketing efforts, WVFC must reach all segments withoutoverstepping on one another. That is each targeted group must feel accepted in a way that doesnot deter other targeted groups. The company has already established its initial client base, we have set up fliers in localhigh schools, colleges and other venues, as well as signs to announce the new opening in thesouthern Maryland area to increase awareness. WVFC anticipates a 30% awareness in the firstyear, 50% in the second year, and 75% and the third year of the marketing plan implementation.For marketing efforts, within the few months of opening, WVFC will be sending outsurveys via mail and email to see how customers perceive how well the organization providesservices, whether they are satisfied with the outcome of their membership, have they tried fitnessclasses, are they training with a specific trainer, and what are some of the ways the company canimprove. For those who participate in the survey will receive free protein shakes for three days.This will be a way to see if our efforts are meeting its benchmark. B.Activities, Responsibilities, and Timetables for CompletionImplementation is to begin July 1, 2017 which will be start of 3rdquarter, this is 3 months prior toopening day which is anticipated 2 October. Director and owner of Wesley Vida is JasmineHolland.
July 1, hire two marketing analysts, onboard first 5 personal trainers, and hire onesupervisory manager. The two marketing analysts will serve as brand ambassadors to pushfor member sign-ups and opening day benefits. These analysts will help in finalizingsponsorships with other organizations as well as handing out paraphernalia to createawareness. The onboarding of the personal trainers will meet a variety of requirements. Alltrainers must be abreast on their certifications, WVFCs code of conduct, and group trainingroutines. The supervisory manager will be knowledgeable about the day to day activities andoperations of the gym. They will be the pillars that employee approach when and if issuesarise. July 3, onboard next 5 personal trainers, hire 2 shift managers, hire financial manager and 2financial associates. Shift manager’s duties are to fulfill the duties of making sure theinternal organization of day to day activities are running smoothly, assist associates if needed.Financial manager and financial associates will maintain payroll and budgetary piece of theorganization keeping abreast on the current tax laws associated with the organization.
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Marketing, Physical exercise, Wesley Vida Fitness Center, WVFC