Breakthrough products a will likely result in late

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breakthrough products: A. will likely result in late maturity buying. B. can add tremendous value to firms. C. incorporate reverse engineering outputs. D. require the use of concept testing services. E. must be geographically centered. Although breakthrough products can carry with them significant risk, they also offer tremendous opportunities to add value. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 28. (p. 232) Which of the following was NOT a new-to the- world product or service when it was introduced?
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The Mercedes mini SUV was a variant on an existing product. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 29. (p. 232) One of the potential benefits to a firm of introducing new-to-the-world products or services is: The first firm offering a new-to-the-world product often becomes the market leader due to its position as the first--and, for a time, only--firm in the market. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 30. (p. 232) Successful first movers create a market or a product category. They often benefit from being readily recognizable to consumers and:
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The first firm offering a new-to-the-world product often becomes the market leader due to its position as the first--and, for a time, only--firm in the market. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 31. (p. 232) In many cases, pioneers lose their market lead and initial market share to imitators who: A. capitalize on the pioneers' weaknesses. B. create similar products with reduced value to consumer C. utilize alpha-beta testing. D. ignore patents and copyrights. E. target late maturity consumers. Although pioneers often obtain an initial market lead, later entrants into the market can sometimes overtake the pioneers by focusing on the pioneers' weaknesses. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 32.
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