Responsible for building the infrastructure to

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responsible for building the infrastructure to connect other stakeholders, third parties, and consumers. On the other hand, such platforms can be also at the P2P level as in case of Web-based swapping platforms, e.g., Kleiderkreisel offers online platform-based sales and purchase services for used clothes. It further offers its members social networking and communications to promote collaborative consumption and swapping through the creation of a platform-based community. Such platforms for P2P interaction aim at either value cocreation or collaborative consumption. 4 Sustainable Design Elements The core notion of sustainable design is uphold by systems thinking (Evans et al. 2009 ), aimed at creating a sustaining industrial system based upon product, process, and facility design, for enhancing the well-being of nature and culture while 130 R. Pal
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generating economic value (McDonough and Braungart 2002 ). The traditional perspective of sustainable design encompasses the intention to eliminate negative environmental impact through manifestations of renewable resources, ecoef fi - ciency, etc., thus impacting the environment minimally. In-line with Tischner and Charter ( 2001 ), this encompasses the aspects of repair and re fi ne, thus emphasizing the notion of [ ] modi fi cations to existing products, with some movement toward increasing the eco-ef fi ciency of existing products. However, beyond the elimination of negative environmental impact, sustain- able design must create meaningful innovations that can create a dynamic balance between economy and society, intended to generate long-term relationships between user and object/service. Tischner and Charter ( 2001 ) propose that this addresses a redesign approach, especially in the use of new technologies and materials to reduce the environmental impact of products. Managing such inno- vations from a value network perspective fosters cross-industry partnerships such that different actors can cultivate their strengths such as regional presence, customer and market access, legislative power, infrastructure competencies, and know-how (Breuer and L ü deke-Freund 2014 ; Calia et al. 2007 ). Niinim ä ki and Hassi ( 2011 ) further highlight the need to focus on both production and consumption, as a system in whole, for creating sustainable development. Hence, this requires rethinking , or a radical change in mind-set, and it can offer breakthroughs for new lifestyles, the ways of living and doing things, as well as approaches to ful fi ll consumer needs in a more sustainable manner. This approach leads to strategic innovations for gener- ating SBMs and is underpinned by design for sustainability in any industrial system along 5 key design elements: 1. Product design, 2. Process design, 3. Value network design, 4. Relational design, and 5. Design of new consumption pattern.
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