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T – The rising Australian dollar may have a negative consequence too. The tourists who are the primary espresso users may not be opting for it so much like before. The interest rising rates may also diminish the disposable income.Nufic.inc is a global corporation which has pulled up the socks to enter espresso machines and beans market. This is a potential threat as it may cause to be a strong competitor for MacVille. Bean Ex coffee is also ready for the espresso markets making it difficult for MacVille to rule.Existing or potential competitorNufix Inc: Nufix is a global corporation. It has a brand name and a face of its own already in the field of instant coffee long before it was introduced to the espresso and bean machine market. Their resources and services may bring potential threats to the business of MacVille. Nufix may have a difficulty in being adaptable in the niche market(Kocovic, 2011).Bean Ex.: Bean Ex had been a large coffee bean supplier and now has planned to step into the market of espresso and bean machine. Being already a bean trader they a firm hold in the market already. They could be setting espresso machine is wholesale.Existing or potential allies
Home espresso trades:Business: It is a home based espresso machine seller in Sydney.Joint Venture: Every year for trade shows ate shared by them.Strength: Offers a full range of espresso machine to all the clients.Weakness: Works with partners not focused in service or hospitality industry.Risk: Partner is not putting up to the commitment financially. Being partners with a non hospitality business can have a total negative effect. The partner has an access to MacVille’s secrets of trading with the machines.Java Estate:Business: It is an Arabica coffee beans seller in Australia.Joint Venture: Penniless provision to the clients in using the machines.Strength: Top notch hospitality role play in the market.Weakness: Very strong alliance of this sort may not be considered by other coffee bean suppliers to do business with MacVille.Risk: Concerned with the outstanding money.Ambroisa Coffee Roast:Business: Seller of all grades of coffee beans in Australia.Joint Venture: Outdoor advertising of cafes and restaurants with umbrella and barriers.Strength: Totally committed to coffee bean industry.Weakness: Has a quantitative approach in business and not a qualitative one..Risk: Not a well-developed brand for joint venture. The commitment has to be for a long period.