World is a global village one upload by an American celebrity gets

World is a global village one upload by an american

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World is a global village, one upload by an American celebrity gets acknowledgements from Pakistan within seconds. With more technological enhancement, the old cultural sub-continental vales are eradicating and digital media is taking over the entire world. The creation of larger number beauty parlors lightening up the streets of Pakistan is because of international advancement. Celebrity endorsements are capable of manifesting both favorable and adverse effects for the brands with which they associate. The general belief among advertisers is that advertising messages delivered by celebrities provide a higher degree of appeal, attention and possibly message recall than those delivered by non-celebrities. Marketers also claim that celebrities affect the credibility of the claims made, increase the memorability of the message, and may provide a positive effect that could be generalized to the brand (Cooper, 1984). Consumers' skepticism; consumers might not believe that the endorsers really consume the product that they endorse (Hsu and McDonald, 2002). Endorser’s effectiveness is reduced when there is a bad fit between the endorsing person and the product (Till and Shimp, 1998). These are the arguments regarding celebrities endorsing certain brands and as the citations suggest these arguments are relatively older but even today brands do rely on celebrities to promote their brands. As time is passing by people are getting more insane which clearly reflects the lack of awareness regarding a lot of aspects. Role of Media: As per the research, it can be concluded that, social media continues to be a driving force in the buyer’s journey as 78% of consumers say a company’s social media posts impacts their purchases. As a result, expect more designated photo areas to start popping up in salons and spas. These photo-friendly spaces are the perfect marketing tool to show off the talents of service providers with high-quality images. Furthermore, posting client selfies can help increase social media growth (pictures with faces see higher engagement) and revenue, as consumers are heavily influenced by their peers. A few things to note: First, mobile devices and social media are more powerful than ever for the beauty and wellness industries. Mobile should be a seamless aspect of your business and social media should be utilized as one of your biggest marketing tactics. Second, the autonomy of digital devices and super retailers like Amazon are going to force
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26 Beauty Parlors salons and spas to step up their customer service game and technology. Last, as clients become more self-aware of the latest style and product trends, businesses will have to focus more on continued education and in-demand products such as organic skincare. The organic beauty boom is part of the larger shift in customer awareness about health and wellness. Consumers have access to more information than ever before thanks to a growing number of beauty blogs and social media accounts dedicated to the benefits of going chemical-free. By the end of 2018, the
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