What type of pricing tactic is being used when

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213. What type of pricing tactic is being used when several airlines agree to charge the same fare for a single route. A. Horizontal price fixing B. Vertical price fixing C. Horizontal price discrimination D. Vertical price discrimination E. Loss leader pricing Essay Questions 214.Developing a good pricing strategy is essential to the financial well-being of a firm. Even though a firm has an excellent strategy, what are continuing threats to the strategy?
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215.Suppose that a friend asks you to drive him to the airport this weekend so that he can catch a flight. He pays you for the gas used driving to the airport, and for the cost of parking the car at the airport while you help him in with his bags. He then declares that you are now "even," since he has fully compensated you for any costs you incurred in helping him get to his flight. From your perspective, what aspects of the "price" of taking your friend to the airport has he omitted. 216.Most public colleges charge less than half the price of similar private colleges. How can each type of college be delivering value? 217.Describe a situation where you, as a consumer, often associate price with quality. 218.If upscale manufacturers of prestige products like BMW autos, Tiffany glass, or Rolex watches offered lower-priced products, what might happen to the demand for their products? Why?
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219.How is the price elasticity for Crest toothpaste likely to be different from the price elasticity for all toothpastes (a product category)? Why are they likely to be different? 220.What is cross-price elasticity? Create an example to explain complementary products. 221.What are some of the important factors that influence price elasticity of demand? Briefly describe the influence the factor has. 222.Small business consultants are constantly admonishing would-be entrepreneurs, "Beware of the overhead." Use break-even analysis first with an overhead of $100,000 and second with an overhead of $200,000, and a contribution per unit of $50 to demonstrate this admonition.
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223.Gerhard explains the concept of break-even analysis to his father who owns a daycare center. Gerhard's father grimaces, saying, that break-even analysis is too simplistic and won't work for him. What specific limitations associated with break-even analysis will Gerhard's father probably point out? 224.Why is it more fun and challenging for a marketer to be part of a market characterized by monopolistic competition than be part of one characterized by pure competition? 225.How have price comparison websites like Pricegrabber.com affected marketers' pricing strategies? 226.What does "price is the overall sacrifice a consumer makes to acquire a product" mean?
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227.Chet knows that the pro shops selling his tennis racquets will "keystone" his product. He also knows sales will decline significantly if the retail price is greater than $100. What is the maximum wholesale price Chet can charge?
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