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such elements as your ability to listen, your style of writing and speaking, and your ability to maintain positive working relationships. Another important element of audience-centered com-munication is etiquette, the expected norms of behavior in a particular situation. Respect, cour-tesy, and common sense will help you avoid etiquette mistakes.Classification: ConceptualAACSB: Communication AbilitiesLO: 2You can buy the this complete file at
You can buy the this complete file at Difficulty: ModerateLearning Outcome: Discuss the challenges and importance of business communications94) Why is decoding a message such a complex process?Answer: Extracting meaning is a highly personal process that is influenced by culture, experi-ence, learning and thinking styles, hopes, fears, and even temporary moods. Moreover, audiencestend to extract the meaning they expect to get from a message, even if it's the opposite of what the sender intended. In fact, rather than extracting the sender's meaning, it's more accurate to say that receivers re-create their own meanings from the message.Classification: ConceptualAACSB: Communication AbilitiesLO: 3Difficulty: ModerateLearning Outcome: Discuss the challenges and importance of business communications95) Is the social communication model a more audience-centric approach to business communi-cation than the basic communication model? Why or why not?Answer: Yes. The ability to listen and the ability to maintain positive relationships are important elements of the audience-centric approach. The social communication model, with its emphasis on interaction, conversation, and participation, facilitates this better than the "we talk, you listen"approach of the basic communication model. In the social communication model, the audience members are no longer passive recipients of messages but active participants in a conversation. Social media have given customers and other stakeholders a voice they did not have in the past. People can add to a conversation or take pieces from it, depending on their needs and interests, and this reflects an audience-centric approach.Classification: SynthesisAACSB: Communication Abilities; Reflective Thinking SkillsLO: 2, 3Difficulty: DifficultLearning Outcome: Discuss the challenges and importance of business communications96) What are the disadvantages of the social communication model?You can buy the this complete file at
You can buy the this complete file at Answer: Potential problems of the social media model include information overload, fragmentedattention, information security risks, distractions that hurt productivity, and the blurring of the line between personal and professional lives, which can make it difficult for people to disconnectfrom work.