Which of the following is most characteristic of an organizational buyer in the buying process? has the authority to make the decision alone without input from othersdecides almost entirely based on product qualityprefers to meet sellers in personprefers purchases to be sold at on creditis technically qualified and professional
CH. 5 Quiz One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organization buyingadvertising is often technical in nature.promotions of all kinds are avoided.price is firmly quoted and attempts at negotiation are considered bad form.distribution is of negligible importance.product quality is assumed among sellers and is rarely a buying criteria. One challenge associated with selling to organizations is that Lowe’s and Home Depot no longer purchase lumber from companies that harvest timber from the world’s endangered forests because they have which buying objective?
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- Fall '13
- Marketing, organizational buying