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image. Their products mostly have simple frames that feature downcast colors with a subtle vintage flare. No company logos are visible on Warby Pakers products in an effort to emphasize their simplistic and vintage aesthetic ().
Warby Parker5Warby Parker has tapped into a niche market that values and provokes a more hipster fashion sense. Online MarketWarby Parker offers consumers a more convenient way to purchase glasses. Instead of going to an optics store, customers can shop without the crowds in the comfort of their own home at any time that they please. The website offers a complete portfolio of every product available. The online pioneer’s website also allows people to try glasses on virtually. If they are not comfortable with an all virtual fitting, Warby Parkereven permits consumers to send 5 styles to themselves for an at home try on and selectthe pair that they like the best, all free of charge. Online retail is not only more convenient for the shopper but also cuts major operational costs for the company, allowing them to maintain their competitive price stance. Cost Competitive AdvantageApart from their unique product style and user friendly website, Warby Parker hasanother advantage that its largest competitors have a hard time topping and that is economical pricing. The large majority of its eyeglasses sell for $95, and as the brand has developed new styles they have some other frame options that top the price spectrum at $145 (). Shipping and returns are free and the company along with the complimentary at home try-on program they offer 1 year product warranties. The National Association of Vision Care has concluded that the
Warby Parker6current average price of eyeglasses at $268 (Lipton &Decker, 2015). This puts Warby Parker in a very reasonable and favorable position amongst competitors. Innovative Culture and Transparent Business modelWarby Parker's most prominent sustainable competitive advantage is their innovative culture. Whether it is their internal business model, interactive point of sale systems, or their philanthropic mission the eyewear pioneer is turning heads of consumers and competitors alike. The young entrepreneurs that established the company had greater goals in mind than making money. They are a fresh group of directors who are globally aware and in tune with the desires of their peers. The eyewear retailer’s customer experience is unlike any other. The ecommerce company lets customers enter their prescription info online, and does not charge them until the product arrives, insuring consumer satisfaction. Another representative strategy Warby Parker created was their Annual Report. This feature of their website provides transparency on all elements of the company by specific date and includes things like employee information, upcoming collections, company fun facts, customer interactions statistics, detailed donation statistics, and information on all philanthropic endeavors.