Recommended Course of Action, Implementation and Execution PlanDespite being dominant in the cruise lines industry, Carnival’s safety control record is below industry average. In its short run plans, Carnival should establish a plan:-that will clear several pending lawsuits threatening the company, settling most of them out of court should be a priority, -negotiate contracts with its Fuel providers, entering into future forward contracts that will allow the oil prices to be relatively fair, regardless of any future inflation these may have,-reduce and or temporarily stop issuing dividend, issue more shares that will raise additional capital to fund further expansion and relinquish some debt,In the long term, Carnival should:-negotiate commission contracts with travelling agents, that will give them a slightly higher shareof revenue, for example scaling the commission percentage based on a range instead of a fixed rate in every transaction-should restrict its aggressive acquisition business strategy, to drive prices up and restore margins, especially in markets with lower margins, acquisition efforts should not be performed,-should enter high growth markets in Australia, Asia, and Germany, while restricting the market and raising prices in North America.-should gradually increases its employees’ salaries and benefits to reduce its high turnover and regain a positive corporate social image.
You've reached the end of your free preview.
Want to read all 10 pages?
Carnival Cruise Lines, cruise line, Holland America Line, Carnival, Carnival Corporation