Identify the nature and degree of main stakeholders

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Identify the nature and degree of main stakeholders’ interests, and implications of conflicting interests Employees
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Managers
EXTERNAL AND INTERNAL STAKEHOLDERS ANALYSIS11 Managers influence the investment decisions of the company. They select the products and markets the company should exploit. These decisions may pose risks to shareholder’s money creating a conflict of interest between managers and investors. It is the responsibility of the board of directors to manage the conflict of interests between managers and shareholders (Bottenberg et al., 2017).Other strategies used include allowing managers to own shares in the company. Shareholders Shareholders contribute to the necessary capital from running the business. The return on investment is a key factor that influences the shareholder decision to invest in the businesses (Mitchell et al., 2016). Balancing the interests of investors and business growth needs is essential in attracting the necessary funds to grow the businesses. Customers J&J customers are the most influential external stakeholders. The company's customers aim at maximizing the value of their money by getting high quality and safe products. Many customers of J&J consumer segment have won huge court fines against the organization for selling products that are harmful to their health without disclosing the information. In 2019, customers have pursued legal charges over J&J's talcum-powder product and Xarelto drug leading to court fines of U.S. $ 29 million and $775 million in their favor (Lovelace, 2019; Shoot, 2019). Customers drive the profitability of J&J through demand of its product hence very influential stakeholders. Similarly, customers have options for dealing with other competitors in the industry, forcing the company to pay close attention to their concerns. Government The governments around the world have the highest degree in the healthcare industry. The high degree stems from the need to improve accessibility to healthcare services and reduce
EXTERNAL AND INTERNAL STAKEHOLDERS ANALYSIS12 costs as well as provide safe healthcare products and services as the world population continues to grow old (J&J, 2018). Nevertheless, the governments expect firms in the healthcare industry
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