EPOS Data Electronic Point Of Sale DataElectronic Point Of Sale Data measures

Epos data electronic point of sale dataelectronic

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EPOS Data : Electronic Point Of Sale DataElectronic Point Of Sale Data measures sales of products as they are being paid for by consumers. F Feasibility: Feasibility is a study conducted for a project or another study's assessment in terms of its viability or possibility of completion. Forecast: Forecasts are estimates of future trends or events. Frugging : Fund raising under the guise of research and it is one of the reasons why potential participants in market research projects are reluctant to take part. Fast Moving Consumer Goods (FMCG) : Consumer packaged goods is the term used in the Europe. It refers to packaged groceries, packaged beverages, packaged health and beauty products, etc. Almost all packaged products sold in supermarkets, mass merchandisers, discount chains, etc., fall within the FMCG definition. Consumer Packaged Goods (CPG) is the term used in the U.S. Both terms refer to packaged groceries, beverages, health and beauty products, household products, over-the- counter drugs, etc. 7
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M.B.A (Sem-III) Contemporary Marketing Research G Graphic Rating Scales : Graphic continuums anchored by two extremes presented to respondents for evaluation of a concept or object. Geographic : Subdividing a list based on geographic or political subdivisions Game Theory : Game theory is a mathematical framework for analyzing interactions among decision-makers and the resulting outcomes. Game theory elements are often built into models developed by Decision Analyst. Geographical Segmentation : Segmenting the market based on geographical location. Gain Score : The difference between pre-treatment and post-treatment measurements. Generation X : 18-29 year old post baby-boomers. Global: Global pertains to the totality of a number of items or categories. Gross Income It is the amount of a company’s earnings incurred in a specific period wherein payroll deductions such as taxes, insurance and expenses are not yet accounted for. Growth Rate Growth rate usually measured as a percentage is a record of the growth rate of a changing population size determined by dividing the increase or decrease in a population by the average population during the set period of time. 8
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M.B.A (Sem-III) Contemporary Marketing Research H Halo Effect : A form of response bias where a respondent carries an overall generalized positive or negative impression from one specific characteristic to the next, e.g. if a respondent considers a product to be excellent, then he or she is likely to rate the product highly on taste, appearance and texture etc. Histogram : A vertical bar chart where the height of the bars represents the data. Hypothesis : An unproven statement that aims to describe a relationship or phenomenon that is relevant to a business. Hermeneutic Research : Research that focuses on interpretation through conversations. Heterogeneous Market : A diverse market consisting of many different cultures and people.
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