Retail FV Marketing Guide_5_060811_FINAL

Once a day 2 or more times per week once a week once

  • No School
  • NONE 0
  • Essay
  • 56

This preview shows page 36 - 38 out of 56 pages.

 Once a day  2 or more times per week  Once a week  Once a month 2. What are your views of produce prices at this store compared to other grocery stores where you shop?  Excellent  Good  Same  Fair  Poor 3. How do you view the produce quality at this store compared to other grocery stores where you shop?  Excellent  Good  Same  Fair  Poor 4. How do you view the variety of produce offered at this store compared to other grocery stores where you shop?  Excellent  Good  Same  Fair  Poor 5. What produce items do you buy at other grocery stores compared to this store? _____________________________________________________________________________________________ 6. What other items would you like to see at this store? _____________________________________________________________________________________________ Appendix B: In-Store Shopper Survey A P P E N D I X B : I N - S T O R E S H O P P E R S U R V E Y 34
Image of page 36

Subscribe to view the full document.

IN-STORE SHOPPER SURVEY ANALYSIS 1. Split the surveys into two groups: • Group A: frequent shoppers. These are the people who reported that they shop at your store once a day or 2 or more times a week. • Group B: occasional shoppers. These are the people who reported that they shop at your store weekly or monthly. 2. Look at the Group A first, these regular shoppers will have an opportunity to buy the most food. • Questions 2 and 3: responses to these questions will help you find out about the value that your customers place on your produce items. If customers think that the quality of your produce is excellent compared to other stores then they will probably see your produce as a valuable item so long as prices are at least the same as other stores. If customers think that the quality of your produce is fair or poor compared to other stores, and they think the prices are also poor (meaning that they are too high) then they don’t place a high value on your produce items. Before you consider selling new or additional items make sure that most of the surveys rate your produce quality and prices as the same or better than other stores. If they don’t, look at what you can do to improve quality (improve your storage, handling, and display practices or switch distributors) and prices (finding different distributors, changing your delivery/pick-up method, improving storage and handling practices to lower your product losses). • Question 4: once you have a plan in place for maintaining or improving the value of the produce you already sell, look at how well your produce variety is rated. If customers rate your variety as fair or poor, look at question 6 to see what types of produce you should consider adding to your inventory. • Question 5: look at the most common produce items that customers say they are already buying. If you are considering changing your variety of produce, this information may help you decide which items to keep and which items can be replaced with produce that might sell better.
Image of page 37
Image of page 38
  • The Land, Display case, produce distributor, produce items

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern