However if implemented successfully our strategy will

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strategies more aligned with broad differentiation or cost leadership. However, if implemented successfully, our strategy will help our company stay attractive through all eight years of high
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growth. We will lead the market in capturing those high end customers who are willing to pay the premium for high quality products. Organization: Our company will organize as a group of general managers. Each member of our company will work together on every task. We will meet weekly to discuss decisions to be made and how we will implement these decisions. This way, all members are cued in on the overall status of the company and can contribute to the decision making process. Our Company chose this strategy because we wanted to try to differentiate ourselves from standard, lower quality products. We wanted to achieve higher revenue through appealing to technology centered customers who demand high performance products. Although this may be more challenging to implement, the payoff will be worth it in the end as the probability to earn greater profits than the competition increases. We chose to organize as generalists because we wanted everyone’s input on every decision. We didn’t want to operate in “silos” where decisions are made without consulting with each other. This will allow all inputs to be weighed so that the best decisions can be made for all aspects of our business.
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