Alternatives personal selling is a eas y b expensive

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alternatives, personal selling is:
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A. eas y. B. expensive. C. ineffective. D. overrated. E. simple. Although personal selling has many benefits, particularly for complex or expensive products, it can be an expensive form of integrated marketing communication. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 89. (p. 343) Sales promotions include all of the following EXCEPT: Online ads are a form of advertising; all the remaining items are examples of sales promotion. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 90. (p. 343) Karen manages cosmetic counters in a regional department store chain. She wants to increase sales during the summer, hoping to generate repeat business during the holiday season. Because Karen is selling personal care products in a department store, she will most likely use __________ as her primary methods of sales promotion. A. contests and sweepstakes B. advertising and personal selling C. public relations and publicity
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D. free samples and point-of-purchase displays E. direct marketing Free samples and point-of-purchase displays are in-store forms of sales promotion. Although contests and sweepstakes are also examples of sales promotion, they would probably not be as effective as methods that take place in the store. Advertising, personal selling, public relations, publicity, and direct marketing are not forms of sales promotion. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 91. (p. 344) Compared to mass media advertising, a key advantage of direct marketing is: Direct marketing can be easily personalized to each individual consumer. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 92. (p. 343) In recent years, the component of IMC that has
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