Watch ethnicity we have never been so divided

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Watch ethnicity- we have never been so divided ethnically as a nation 2. Watch how much more conservative the Rs are in this election and how much more liberal the Ds are a. Trump has pushed Rs to the Right and Hillary has been pushed to the Left i. Normally played within the “40 yard line” and extremist are pushed out b. Minorities have saved Hillary and Southern Evangelicals have saved Trump c. Watch what happens in the middle 3. Watch how the Independents will vote a. The independents are more restless than they have ever been b. Reagan was elected by the blue collar independents c. Many independents like Trumps views but not his temperament 4. Watch the money a. Money matters less in this election i. Everybody has a “sugar daddy” PAC
ii. Not all about small donors 5. Watch ethnic support a. Economic status as a main driver is lessened b. It is dependent on cultural, ethnic, gender identity c. White are the only ethnic group that lean republican d. Blacks, asians, hispanics all lean democrat e. If you go to church twice a month you are likely to vote R, less than twice is D September 1, 2016: Emotions Trump visits Mexico- flip/flopper or erratic. Opportunistic Speaker message audience- what does this trip do for the Mexican audience? We assume that everyone interprets a “factual pattern” the same way. “Willie” Horton political ads for Bush campaigns - Never actually used the name “willie” they portrayed him this way to sound more black - We process these messages in different ways- logically at the front of the brain, or at the back of the brain - These ads worked because they triggered different networks for different people - What we consumed at the age of 6/ 7 is what our reactions were. Arguing that we are not racist but responding that way - Theory that he won reelections based off of gay marriage initiative Emotions are not just fear- there also emotions of happiness - “It’s morning again in America” Reagan campaign - Prouder and stronger- more jobs, less inflation. “Why would we ever want to go back?” - Flags behind you/ on your lapel- you seem more patriotic than your opponents Westin- the core emotion of a campaign should generate a large percentage of voters - More passion behind trump’s voters than Clinton’s. - Westin is claiming that Democrats and Republicans use different parts of their brain - Mapped differently than each other - According to how differently we are raised - Democrats more secular, Republicans more religious You can theoretically support “Black Lives Matter” but not politically support it - You may lose some voters - Supportive but at a distance Anger about the inconsistency- - Upset about Michelle Obama wearing sleeveless dressing but saying nothing about Trump’s wife doing a nude photoshoot for GQ. Emotion in Politics Westen’s assumptions: - Emotions are the foundation of language and rational thought - Every issue generates an audience that is somewhere in between (gun control) - The vocabulary that we use triggers something - Labeling is critically important - Ie “partial birth abortion”- harsh sounding. People do not want this “pro-

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