Normative social influence social pressure to fit in

Info icon This preview shows pages 20–36. Sign up to view the full content.

View Full Document Right Arrow Icon
Normative social influence : social pressure to fit in with group Motivated by a desire to be liked & accepted ( “don’t look stupid!” ) Socially adaptive
Image of page 20

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
why do people conform? Two types of conformity: Private acceptance : Conforming because genuinely believe others are correct Informational influence Public compliance : Conforming without necessarily believing in what one is doing ( “go along to get along” ) Normative influence (sometimes!)
Image of page 21
to what are we conforming? Informational social influence Behaviors, perceptions, & attitudes of others Normative social influence: Behaviors, etc. Social norms : implicit or explicit rules a group has for the acceptable behaviors, values, & beliefs of others Help hold groups together!
Image of page 22

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
types of norms Injunctive norms: people’s perceptions of what behaviors are approved or disapproved of by others What people should do Descriptive norms: people’s perceptions of how people actually behave in given situations, regardless of whether the behavior is approved or disapproved of by others What people actually do
Image of page 23
types of norms Both injunctive and descriptive norms can influence behavior Injunctive norms can be more powerful, but only if they are salient! Most effective when they occur together
Image of page 24

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
types of norms Pluralistic ignorance : We may misperceive what is normative ex., drinking ex., prejudice & perceived norms Who are acceptable targets of prejudice--drug users? Blind people?
Image of page 25
types of norms 26 0 10 20 30 40 50 none (c walks by) descriptive (c drops bag) injunctive (c picks up bag) percentage of people littering norm made salient by situation clean littered environment Injunctive norms more consistently change behavior!
Image of page 26

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
who is likely to conform? Age differences? Young adolescents are most likely Older people (60s +) conform less Gender differences? Effects generally weak & unreliable Social norms & type of pressure vary
Image of page 27
who is likely to conform? Cultural differences? Individualistic cultures: value autonomy & independence Show less conformity Collectivistic cultures: value social harmony & “fitting in” for the sake of the community Show more conformity
Image of page 28

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
to whom do we conform? Majority groups : Most of the time Minority groups : Rare instances
Image of page 29
majority influence Group size: Conformity increases with group size -- but only up to a point
Image of page 30

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
majority influence Group unanimity: More conformity when group is unanimous If just one person breaks from the group, conformity can drop drastically!
Image of page 31
Image of page 32

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
majority influence Group unanimity: More conformity when group is unanimous If just one person breaks from the group, conformity can drop drastically! Why do dissenting allies help us so much?
Image of page 33
minority Influence Nonconformists can be powerful Influential when forceful & persistent, while appearing to be flexible & open- minded Nonconformist needs to be consistent Multiple nonconformists need to agree with one another
Image of page 34

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
minority influence
Image of page 35
Image of page 36
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern