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5. The best survey method to measure customer satisfaction directly is D.a. To employ a mystery shopper b. The mailed questionnaire c. To survey former customers d. Periodic survey e. Compute the customer loss rate
6. When companies provide rewards to customers who buy frequently and in substantial amounts, this is referred to as B.7. A customer database should contain all of the following except E.8. In general, companies can use their databases in all of the following ways except A.
9. People choose products that reflect and communicate their role and actual or desires______ insociety. Ba. Groupb. Status c. Attitudesd. Beliefs e. Feelings 10. Bis a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli,