Featured in different scenes posing in different

This preview shows page 13 - 20 out of 20 pages.

Featured in different scenes, posing in different styles and wearing different clothing. Facial expression is jovial (smiles) and focused.
Examples of rhetorical devices used in the Stelara commercial Pathos Claim of Stelara helping adults suffering from plaque psoriasis.
Logos Use of doctor’s recommendations before using Stelara. Mention of dosage: “4 doses a year after 2 starter doses.” (Stelara Commercial. 2014, December 15) Stelara’s administration on patient: 45mg or 90mg injection under the skin.
Ethos Commercial features a public figure, CariDee English, professional model. CariDee mentions “Her doctor recommending Sterala to her.” ( Stelara Commercial. 2014, December 15) Doctor’s appeal directs credibility of Stelara to the audience
Who created the Stelara commercial? Commercial created by Stelara manufacturer. Intended audience are “Adults suffering from moderate to severe plaque psoriasis.” ( Stelara Commercial. 2014, December 15) Purpose of the commercial is to promote Stelara as injection, pills or phototherapy
Conclusion Both commercials feature celebrities. Both commercials appeal to audience to try their products. Both commercials target different audience.
References Old Spice. (2010, February 4). The Man Your Man Could Smell Like [Video file]. Retrieved from Stelara Commercial. (2014, December 15). Stelara Commercial [Video file]. Retrieved from

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture