started pressuring his managers with much higher growth targets for the U.S. car market.It is unclear who in VW management was responsible for this decision. Lawsuits by NewYork, Maryland, and Massachusetts have charged that dozens of engineers and managers, including VW’s chief executive, were involved. Volkswagen became the target of regulatory investigations in multiple countries, and Volkswagen’s stock price fellin value by a third in the days immediately following the cheating revelation. Chief executive Winterkorn resigned, and the head of brand development Heinz-Jakob Neusser, Audi research and development head Ulrich Hackenberg, and Porsche research and development head Wolfgang Hatz were suspended.Organization: VW needed to build the larger cars favored by Americans to increase the market and it also had to comply with the Obama administration’s toughening standards on mileage. All manufactures had to focus on strategies so VW focused on diesel cars.