S scores 68 americans are indulgent they like working

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meaning is a restrained country that does not focus much on leisure while U.S scores 68. Americans are indulgent. They like working hard and enjoying a lot (Hofstede, 2013). Although India and U.S are both driven by extensive marketing, implementing UPS in India may be a big challenge because of competition. Also, the culture in both countries differ. In the U.S, there is no top-down authority in companies while in India hierarchy is very important in organizations.
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4 UNITED PARCEL SERVICE 2. Advantages local competitors might have and how foreign MNEs might gain a competitive advantage in the Indian market. Local competitors have the advantage of cost reduction as they already know how they operate within their market. A local firm may spend less on advertising as it already knows its market share thus practicing lean production and management. Local companies also know their consumer preferences and culture. Foreign companies may have all the capital to run the business, but it takes years for the multinationals to learn the consumer culture. The local competitors may also adopt the strategy of multiple and cost-plus pricing (Larson & Gray, 2013). The foreign MNE’s can gain a competitive advantage through locating the best value chain in India. This can bring differentiation of the products by reducing the expenses incurred from the production of the product until it reaches the consumer.
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  • Summer '17
  • Smith
  • Management, United Parcel Service

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