Regina wants to position her financial services

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93. Regina wants to position her financial services company. Regina can position her services according to: A. valu e. B. product attributes. C. symbols. D. competitive comparisons. E. all of these. 94. Whenever the president of the local public
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university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges) and high quality. He is positioning the institution based on: 95. We often see advertisements touting a product as being made with natural ingredients, or being long- lasting. Marketers using these types of promotions are positioning their products based on: 96. Alexis has selected target markets for her fashion accessories store in a suburban strip mall. She is now deciding how to position the accessories. She could consider positioning based on: 97. Marco was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider: A. the features the engineers feel are most important. B. the ways the sales representatives have been positionin C. the characteristics that helped his firm win a statewide a
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D. what the target market would consider the most importa E. the safety record of the firm and its products. 98. Almost all U.S. political candidates use some combination of red, white, and blue in their campaign posters. They are trying to position themselves in voters' minds using: 99. Jim wants to position his firm against his competitors. In doing so he should: 100. A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
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  • Fall '12
  • Chris
  • Marketing, printing company

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