writing Assignment Location Game.docx

Are informed that the sunbathers are a bit lethargic

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are informed that the sunbathers are a bit lethargic and averse to walking for long that then really affects the location. For both of them to realise maximum benefits, logic dictates that they have to be in the middle of the beach. That will be a decision made cognizant to the fact that the target clientele are not inclined to walking for long or for far distances. This is well captured in which describes the four Ps, and in our case the P standing for Place is the key consideration (Allen, 2017). One needs to set up shop where people will be able to come and access your items that are on sale, and the nearer the better. Assuming that Mrs Bud has already set up her shop, Mrs Weiser would be well advised to go and set her shop up right next to her competitor. From the excerpt under the heading Foot Traffic, we learn the importance of retailers offering the same product attracting heavy foot traffic to their premises when located together (Kokemuller, n.d.). If Mrs Weiser
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MARKETING 3 was to go set up at one far end of the beach, her customer base will significantly reduce. That way, they will be able to each have an approximately equal share of customers from each end of the beach, splitting the customers by half.
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  • Spring '11
  • Raskin
  • Psychology, Mrs Bud, Mrs Weiser

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