302 there are product handlers who serves as the last

302. There are product handlers who serves as the last link in the marketing channel. They have greater
utility both in rural and urban centers by selling to consumers. They occupy almost everyday
a. Merchant c. retailer
b. wholesalers d. brokers
303. this refers to the difference between prices at different levels of the system. It can be also defined
as the difference between what the consumer pays and what the producer receives for his agricultural
produce. It is also termed as “price spread” between farm price and retail price
304. this refers to the cost of marketing services rendered between the farmers and consumers. These
include labor wages, interest on barrowed capital, land rent, building rentals, and the profit of the
entrepreneur who risk his capital
305. this is a pricing strategy to gain more costumers while maintaining/holding the present ones.
(e.g.,odd centavo pricing, even-centavo pricing, quality image pricing, price of P0.99 etc.)
306. it is also termed as the arena for exchange between the buyer and the seller
a. farm c. market
b. assembly centers d. stock exchange
307. organization that deals with business enterprise, which is owned, patronized and managed by
members, is called
308. the simplest of all forms of business organization is 309. a firm based in one country but carries on production research or sales in other countries is
referred to as
310. industries that are concerned with manufacturing of industrial services engaged in production with
total assets of more than 5M but not exceeding 51 and an employment size of 5-99 workers is a
a. small scale industry c. large scale industry
b. medium scale industry d. none of the above

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