Expansion of contracts and affiliations Expansion of products in grocery and

Expansion of contracts and affiliations expansion of

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Expansion of contracts and affiliations Expansion of products in grocery and technology International expansion Threats Competition Counterfeits Legal Concerns
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INDUSTRY ANALYSIS Includes equipment, apparel, esports, media, national sports The Sports Analytics Market was valued at USD 0.72 billion in 2019 Technological innovations and increased sport have increased growth Expected to reach USD 3.51 billion by 2025 Leaders include commissioners, sports presidents and sports media owners
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KEY CUSTOMER SEGMENTS Consumers ages 15–45 Professional athletes Four geographically segments: North America EMA (Europe, Middle East, Africa) Greater China APLA (Asia Pacific and Latin America).
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COMPETITIVE ANALYSIS Direct competitors include Adidas and Under Armour Controls more than half of the industry at 55% Worldwide revenue of $33 billion Greater variety and selection of products Better quality Innovation, emotional branding, endorsements, and digital marketing
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TARGET MARKET SEGMENT STRATEGY Georgaphical Demographical Behavioral Market Segments: apparel, footwear, equipment, recreational products
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MARKETING STRATEGY / ACTION PROGRAM Focus on heart health Sell the benefits of the products instead of the actual products Social media Affiliate involvement Expansion of sponsorships and endorsements
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SALES STRATEGY SET REALISTIC GOALS BUILD THE BEST POSSIBLE TEAM GATHER RESOURCES SHARE THE PLAN CREATE A TIMELINE OF THE PLAN CREATE A TRACKING METHOD: MONITOR AND ADJUST AS NEEDED
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BUDGET AND EXPENSES
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