VOLUME 3 NUMBER 1 2000 E COMMERCE IN THE REAL ESTATE BROKERAGE INDUSTRY 11

Volume 3 number 1 2000 e commerce in the real estate

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VOLUME 3, NUMBER 1, 2000
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E-COMMERCE IN THE REAL ESTATE BROKERAGE INDUSTRY11Reichert, A. K. and J. K. Lange, Information Technology and the Production and Delivery ofReal Estate Brokerage Services, Research Report No 65, Center for Real Estate Education andResearch, the Ohio State University, July 1999.Rogers, E. M., Diffusion of Innovations, New York: The Free Press, 1985.The author wishes to acknowledge support from the Center for Real Estate Education andResearch at Ohio State University and thank the anonymous reviewers for comments thathelped improve the manuscript.AppendixReal Estate Industry SurveyPart I: Company Use of the Internet1. Does your firm have its own website? (please check one)Yes (go to Question 5)59 (39%)No91 (61%)2.Do you offer property listings through a website that is run by a third party?Yes (go to Question 6)54 (36%)No37 (25%)3. Please check the reason(s) for your firm’s lack of presence on theInternet at this time. (check all that apply)Websites are too expensive for us to maintain.8 (21%)We had a site in the past, but it failed to generatesufficient business.1 (3%)We do not have a good understanding of websitesand how to maintain them.13 (35%)We cannot see the benefits of using a website.19 (51%)We plan to have one in the future.19 (51%)Other. (please specify:)2(6%)4.Do you plan to develop some sort of web presence in the next 2 years?Yes (go to Question 17)19 (51% of the 37 who do not have presence; 13% of sample)No (go to Question 17)13(35%; 9%)DK (go to Question 17)5(14%; 3%)5. Would you say that your firm’s website is used . . .Simply for company promotion. (go to Question 7)8 (14%)For promotions but also includes links to propertylistings on a real estate site run by a third party.16 (27%)For company promotion and to provide propertylisting—all in one site. (go to Question 7)35 (59%)6.What is the name of that third party website or organization? (varies)
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12JOURNAL OF REAL ESTATE PRACTICE AND EDUCATION7. How did you develop your website / presence?Fully outsourced70 (62%); 31 of those with own presence (53%); 39 (72%) otherPartially outsourced23 (20%); 20 (34%); 3 (6%)In-house12 (11%); 6 (10%); 6 (11%)DK7 (6%); 2 (3%); 5 (9%)8.How many months has your site / presence been operational? (months)Responses: mean (std)Firms with own Internet presence: 16.4 (12.2) monthsFirms with presence only through a third party: 12.5 (8.9) monthsAll: 14.8 (11) months9.If your firm runs its own website, how often is the site’s promotional content updated?Daily8 (13.6%)Weekly11 (18.6%)Bi-weekly7 (11.9%)Monthly7 (11.9%)Quarterly5 (8.5%)Semi-annually5 (8.5%)Annually6 (10.2%)Never4 (6.8%)DK5 (8.5%)RF1 (1.7%)Total59 (100%)
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