behaviors and persuades the reader to switch to this approach when formulating a marketing strategy. The white page will be sent directly to an authoritative figure within a company or marketing advisors and researchers. When searching for a white page template online, I found a website that offers white paper templates with a cover page and table of contents. I decided to use this template because it divided the white page into different sections in an easy-to-follow manner. Also, the template
allowed photos and backgrounds to be added which catches the audience’s attention. I believed the white papers accurately accomplished persuading and informing my audience about this new concept of marketing and the significance of using it. Works Cited Ackerman, Courtney. “Big Five Personality Traits: The OCEAN Model Explained [2019 Upd.].” Positive Psychology Program, 23 June 2017, . Chand, Smriti. “Consumer Buying Behaviours: 4 Important Types of Consumer Buying Behaviours.” Your Article Library, 22 Feb. 2014, - types-of-consumer-buying-behaviours/22153 . Open Psychometrics. “The Big Five Personality Test.” Open Psychometrics , Jan. 2011, Pappas, Stephanie. “Personality Traits & Personality Types: What Is Personality?” LiveScience , Purch, 7 Sept. 2017, . The Chartered Institute of Marketing. “Marketing and the 7Ps: A Brief Summary of Marketing and How It Works.” CIM, 2015, .
You've reached the end of your free preview.
Want to read all 4 pages?
- Fall '17
- Amy Adams