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5b what independent impact did the growth in the

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5b) What independent impact did the growth in the market share have on theincrease in the number of the firm’s customers?
6) Product quality is often related to sales. An improvement in the firm’s productcan increase the firm’s sales and market share. The ability to translate the relativeproduct quality into relative market share has always been the hallmark of asuperior marketing program.
Period 4Period 5∆ = P5-­૒P4I∆Relative ProductQuality, U110%120%∆U =10%I∆U =Emin4,5(∆U)= 95.45%(0.10) =9.545%Marketing Efficiency,E = S/U105/110 =95.45%130/120=108.3%∆E=12.85%I∆E = Umin4,5(∆E) =110%(0.1285) =14.135%Joint Impact, JJ = ∆S –I∆U-­૒I∆E =25 -­૒9.545-­૒14.135 =J =1.32%Market Share, S105%130%∆S =25%∆S =9.545+14.135+1.32=256a) What impact did the change in relative product quality have on the relativemarket share?
6b) What impact did the change in marketing efficiency have on the relative marketshare?
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