Information from a an external source b an internal

This preview shows 51 out of 54 pages.

information from: A. an external source. B. an internal locus of control. C. a decision heuristics establishment. D. an internal source. E. a situational factor group. Brandon's friend is an external information source. Internal information would come from Brandon's own memory. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 35. (p. 99) Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium. Peter would most likely search for information from:
Image of page 51

Subscribe to view the full document.

Of the sources listed, the Consumer Reports website is the best choice. The Sears catalog would be biased towards its own products. While Best Buy sells many brands, it might favor some more than others and so can't be 100% trusted to be objective. Psychology Today would be an irrelevant source. The Better Business Bureau, while it would probably be objective, would have information about the trustworthiness of a company, not the quality of its products. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 36. (p. 99) Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by: Internal information comes from the individual's own memory. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 37. (p. 99-100) Which of the following is NOT one of the four factors affecting consumers' search processes?
Image of page 52
Functional vs. psychological needs are categories of needs that can be recognized. The remaining factors influence information search processes. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 38. (p. 100) Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is, "Whatever." In marketing terms, Ryan is said to have a(n) __________ and Michael, a(n)
Image of page 53

Subscribe to view the full document.

Image of page 54
You've reached the end of this preview.
  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern