The first thing the group must agree on is the

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The first thing the group must agree on is the business-level strategy. Specify your company’s economic logic (i.e. basis for competitive advantage) before you make any operating decisions. Take notes explaining your rationale, given that you will have to complete a Strategic Plan later. Make sure to develop a vision, objectives, and the elements of your strategy well before you make specific decisions on wages, plant expansion, and/or advertising. Once the strategy has been developed, your group can make more specific operating decisions for Year 11. Make sure that your decisions are consistent with your overall strategy. Now you are ready to enter your decisions online. Follow the instructions on the BSG website for making Year 11 decisions. Decisions are not final until the point in time when they are due (See the BSG Schedule at the end of this document). At that moment, all decisions for our industry will be processed simultaneously. If decisions for your team have not been submitted by the due date/time, then the previous year’s decisions will be automatically used. 5
BUSA 4980 – BSG Overview Follow the menu through each decision screen. Work your way through all of the screens. Check production and distribution decisions, and then analyze any changes in your financial position resulting from these decisions. Please note that there are general changes in interest rates, based on your company’s credit rating, and in exchange rates. Please refer to the CORPORATE LOBBY PAGE for these changes. When forecasting demand, remember that the size of the industry will depend on the number of teams in the industry. The demand projections from the Player’s Guide are per company. Multiply these numbers by the number of companies in our class to obtain industry-wide estimates. The Footwear Industry Report also provides the total Demand Forecast in the Overview. Teams may also want to print out their decisions before the deadline. Students should note that the program does not check for “unrealistic decisions,” including leaving entries blank. For example, if you fail to distribute shoes to warehouses, you will not be able to sell any. Similarly, typos (e.g. typing in “1000” when you meant “100”) in a decision may result in a poor outcome. Hence, it is critical that you review your decision printout. You can always change your entries prior to the scheduled processing date/time. Once a decision is processed however, the decisions cannot be altered . Be sure to print decisions prior to their processing times. While your team can recover from errors over time, they can greatly disrupt your strategic plan. Students should also note that printing out your decisions does not save the decisions. Your entries may look good on the printout, but they will be processed only if they are submitted online. Other teammates may also save decisions online. So, be sure to check the date/time of the last submitted decisions to make sure that these decisions are indeed the correct ones. After you have made all of the decisions, and entered them online, logout/login, and print the decision entries.

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