Topic corporate social responsibility 99 p 71 72 paul

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Topic: Corporate Social Responsibility 99. (p. 71-72) Paul wants to work for a firm that demonstrates corporate social responsibility. Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers. The student should include inputs and outputs in the answer, also including consideration of the causes, employees, consumer relations, the product, and promotions. Answers will depend
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on the kinds of industries the student is considering. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-05 Describe the ways in which corporate social responsibility programs help various stakeholders. Topic: Corporate Social Responsibility 100. (p. 56) How would you distinguish a firm that practices corporate social responsibility from one that behaves ethically? The student should focus on the nature of relations with the firm's community and causes. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-02 Distinguish between ethics and social responsibility. Topic: Ethics and Corporate Social Responsibility 101. (p. 50) Respond to the question, "Which is a more important corporate objective: making a profit, or obtaining and keeping customers?" Although firms cannot stay in business without earning a profit, using profit as the sole guide for corporate actions can lead to short-term profit that may cause the firm to lose customers in the long run. AACSB: Ethics Blooms: Analyze Difficulty: 3 Hard Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Marketing Ethics 102. (p. 51) Why are marketers often singled out among business disciplines as the "root cause" of consumers' ethical concerns? Unlike people in accounting or finance, people in marketing interact directly with the public. Because they are in the public's eye, consumers can observe unethical marketing practices such as deceptive advertising, promotion of shoddy products, products that damage the environment, and other marketing issues affecting consumers' attitudes toward the profession. AACSB: Ethics Blooms: Apply Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 103. (p. 54) What types of unethical behavior are most frequently encountered in marketing?
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Answers will vary but a survey of chief marketing officers found: -high-pressure, misleading, or deceptive sales tactics -misrepresenting company earnings, sales, or revenues -withholding or destroying information that could hurt company sales or image -false or misleading advertising. AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 104.
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  • Fall '12
  • Chris
  • Ethics , Corporate social responsibility

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