6. Which of the following is not internal secondary data: a) A satisfaction survey of customers b) Financial reports c) Old market research studies d) Sales records 7. Which of the following is not an environment in a market analysis: 8. Which of the following is not a best practice in calling experts: Study Quiz 2.6 1. In a SWOT analysis the threats and opportunities are _______. 2. It is recommended that you answer which of the following questions in undertaking a SWOT analysis: a) Is there exceptional buyer utility in the business idea associated with the opportunity? b) Is your price affordable to your target market segment of buyers? c) Is the target sales volume feasible given your costs, price and target profit? d) What are the adoption hurdles and threats in actualizing the business idea? Are you addressing them upfront? e) All of these questions 3. Patents are part of which of the four SWOT elements? a) Strengths b) Weaknesses
c) Opportunities d) Threats 4. Poor distribution reach is part of which of the four SWOT elements? 5. Competitor innovations are part of which of the four SWOT elements? 6. Lifestyle trends are part of which of the four SWOT elements? 7. Managers who spend the quiet time allocated to thinking about the SWOT analysis putting out fires: a) Have the right “first things first” priority b) Recognize that you can be thinking strategically while putting out fires c) Are trying to keep their jobs d) Reveal themselves as forever lieutenantsStudy Quiz 2.7
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- Spring '08
- Marketing, competitive added-value chain, added-value chain, added-value chain analysis, performance metric analysis