You may use various sources of information to inform your answers including

You may use various sources of information to inform

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You may use various sources of information to inform your answers, including your resources provided by ACBI, books, and online sources. You must acknowledge and cite your sources. Submission via Moodle Please refer to the “Instructions for Submitting Your Assessment” found within the unit course page on Moodle. NOTE: Please take care to follow all instructions listed. Assessments uploaded with a draft status on Moodle may not be graded. Student Assessment Guide: BSBADV605 Version: v19.0 Page 6 of 17 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
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BSB61315 Advanced Diploma of Marketing and Communication Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness 2. Assessment Coversheet Candidate Name: Student ID: Contact Number: Email: Trainer / Assessor Name: Qualification: BSB61315 Advanced Diploma of Marketing and Communication Units of Competency: BSBADV605 Evaluate campaign effectiveness Assessment Tasks: A. Demonstrate advertising evaluation knowledge B. Develop a campaign evaluation strategy C. Implement campaign evaluation strategy D. Utilise advertising effectiveness data Due Date: Date Submitted: Declaration: I have read and understood the following information at the beginning of this assessment guide (please tick): Assessment information Submitting assessments Plagiarism and referencing I declare this assessment is my own work and where the work is of others, I have fully referenced that material. Name (please print): Candidate signature: Date: 3. Assessment Questions Student Assessment Guide: BSBADV605 Version: v19.0 Page 7 of 17 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
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BSB61315 Advanced Diploma of Marketing and Communication Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness A. Task A - Demonstrate advertising evaluation knowledge A1. Describe Premium Pet Supplies’ process for budget planning. NOTE: Refer to page 5 of the “BSBADV605 Case study information” document and page 28-29 of the “BSBADV605 Evaluate campaign effectiveness learner guide” document provided on Moodle to inform your answer. Answer in 250-350 words. Write your answer here A2. Explain two or more techniques for evaluating the effectiveness of an advertising campaign. NOTE: Refer to pages 6-8 of the “BSBADV605 Evaluate campaign effectiveness learner guide” document provided on Moodle to inform your answer. Answer in 250-350 words. Write your answer here Student Assessment Guide: BSBADV605 Version: v19.0 Page 8 of 17 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
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BSB61315 Advanced Diploma of Marketing and Communication Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness
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