You may use various sources of information to inform

You may use various sources of information to inform your answers, including your resources provided
by ACBI, books, and online sources. You must acknowledge and cite your sources.
Submission via Moodle
Please refer to the “Instructions for Submitting Your Assessment” found within the unit course page on
Moodle.
NOTE: Please take care to follow all instructions listed. Assessments uploaded with a draft status on
Moodle may not be graded.
Student Assessment Guide: BSBADV605 Version: v19.0 Page 6 of 17
Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019

BSB61315 Advanced Diploma of Marketing and Communication
Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness
2. Assessment Coversheet
Candidate Name:
Student ID:
Contact Number:
Email:
Trainer / Assessor Name:
Qualification: BSB61315 Advanced Diploma of Marketing and Communication
Units of Competency: BSBADV605 Evaluate campaign effectiveness
Assessment Tasks:
☐ A. Demonstrate advertising evaluation knowledge
☐ B. Develop a campaign evaluation strategy
☐ C. Implement campaign evaluation strategy
☐ D. Utilise advertising effectiveness data
Due Date: Date Submitted:
Declaration: I have read and understood the following information at the beginning of
this assessment guide (please tick):
☐ Assessment information
☐ Submitting assessments
☐ Plagiarism and referencing
I declare this assessment is my own work and where the work is of others, I
have fully referenced that material.
Name (please print):
Candidate signature:
Date:
3. Assessment Questions
Student Assessment Guide: BSBADV605 Version: v19.0 Page 7 of 17
Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019

BSB61315 Advanced Diploma of Marketing and Communication
Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness
A. Task A - Demonstrate advertising evaluation
knowledge
A1. Describe Premium Pet Supplies’ process for budget planning.
NOTE: Refer to page 5 of the “BSBADV605 Case study information” document and page 28-29 of the
“BSBADV605 Evaluate campaign effectiveness learner guide” document provided on Moodle to inform
your answer. Answer in 250-350 words.
Write your answer here
A2. Explain two or more techniques for evaluating the effectiveness of an advertising campaign.
NOTE: Refer to pages 6-8 of the “BSBADV605 Evaluate campaign effectiveness learner guide”
document provided on Moodle to inform your answer. Answer in 250-350 words.
Write your answer here
Student Assessment Guide: BSBADV605 Version: v19.0 Page 8 of 17
Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019

BSB61315 Advanced Diploma of Marketing and Communication
Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness