6 q uestion explain the balanced scorecard approach

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6
Q UESTION Explain the balanced scorecard approach and its usefulness in assessing organisational performance. Discuss all perspectives of balance scorecard.
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International Institute of Business & Information Technology outcomes. Balanced scorecards are used to measure and provide feedback to organizations. 7 Q UESTION Define the term return on investment and outline how it is calculated.
10 Authorised by : General Manager Issue Date NOVEMBER 2018 Doc Name – BSBMKG608 Student Assessment Task 1 Version 3 International Institute of Business & Information Technology RTO No: 6538/ ABN:64 085 266 771/ 085 266 771 Head Office: Ground Floor, 841 George Street, Sydney NSW 2000 7 8
Q UESTION Describe four statistical methods and/or forecasting techniques that can be used to evaluate marketing opportunities.
International Institute of Business & Information Technology 11 Authorised by : General Manager Issue Date NOVEMBER 2018 Doc Name – BSBMKG608 Student Assessment Task 1 Version 3 International Institute of Business & Information Technology RTO No: 6538/ ABN:64 085 266 771/ 085 266 771 Head Office: Ground Floor, 841 George Street, Sydney NSW 2000 methods like statistical demand analysis, economic analysis, exponential smoothing and time series method that companies can use to help them determine the future demand for their products by customers. Analyzing sales data also provides companies with valuable information about what they need to change or improve on in their company to reach a wider audience and boost their sales.

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