414 anthropocentricism values are preceded by culture

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4.1.4 Anthropocentricism Values are preceded by culture, society and personality, and have behaviour as its outcome (Rokeach 1973 ). Anthropocentric people show environmental concern due to the reason that they think human comfort, quality of life and health can be dependent on the preservation of the environment (Gagnon Thompson and Barton 1994 ). People are notoriously reluctant to change familiar patterns of behaviour, and making a switch to green behaviours often necessitates making sacri fi ces (e.g., paying more for a less-effective product) (Griskevicius et al. 2010 ). Young gen- eration with being more educated and informed is avoiding the use of fur as they are becoming more anthropocentric. 5 Interviews For our research on the fur industry we interviewed fur industry expert and busi- nessman Farit Mullayanov from Moscow, Russia. Following are the questions and responses from the interview: 1. Where are the major consumers of fur based ? In Which countries ? The main consumers of the fur garments live in the cold climate conditions. As in the areas, where it is cold, one simply cannot survive in fact without real fur. In the northern areas of Russia, like Arkhangelsk, Murmansk, Khanty-Mansiysk, Koryak, Chukotka, Yakut regions or Siberia, fur clothes are considered to be even 46 M. Ramchandani and I. Coste-Maniere
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the tradition and are used in the everyday life (not only winter) already for cen- turies. When it comes to the foreign countries we should think northern regions of Norway, Iceland and Canada where the pieces are used. 2. What are the consumer pro fi les indulging in consumption of fur ? Are there any certain age group indulging more ? Young people mostly buy garments made of sheep fur (mutton) as it is a cheaper option.Olderpeoplecanaffordandbuymoreluxuriousclothesmadeofminkorsable. 3. More consumers of fur are men or women ? Main consumer group is women. Men use less pieces of fur garments. 4. Is sustainable faux fur a threat to real fur ? Faux fur does not replace the real fur as it does not possess the warming ability of the real fur and does not serve its main purpose. 5. What kind of people will switch from real fur to faux fur ? Those who live in the regions where it is possible to survive without the real fur can replace it with the faux fur. Citizens of the regions from the northern Russia and Siberia are not able to switch to the faux fur because it will not help them with what they use the real fur for. 6. Why is there an increasing trend in the fur industry despite the increase in awareness from PETA and other animal rights organisations ? Currently, there is no trend on any increase in the consumption in the fur industry. Quite the contrary, the industry suffers the low and lowering demand. The prices of the raw materials are constantly decreasing as a result as well.
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  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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