think about Facebook ads Facebook sells users information to third party sites

Think about facebook ads facebook sells users

This preview shows page 20 - 22 out of 80 pages.

- think about Facebook ads, Facebook sells users information to third party sites without letting the users know, through this ads are targeted to each user due to their recent history searches cookies- are small text files deposited on a computer hard drive when a user visits websites, cookies identify the vistor’s web browser through this the cookie and see what the user has been doing on their computer in the past - through cookies websites can personalize everything for the user (Amazon purchases) - cookies cannot directly obtain vistors names and addresses Web beacons- tiny software programs that keep a record of users online click streams, designed to monitor the behaviour of the user, they are placed on popular websites by third-party firms, ONLY SITE WITHOUT WEBFILES IS WIKIPEDIA/BIGGEST TRACKERS WERE GOOGLE, MICROSOFT, AND QUANTCAST Spyware- can secretly install itself, sends unsolicited material to users Opt-out - model of informed consent permits the collection of personal information until the consumer specifically requests the data not to be collected Opt-in- informed consent in which a business is prohibited from collecting any personal information unless the consumer specifically takes action to approve information collection and use
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Technical Solutions - users can download technologies to protect their privacy - Do Not Track option - going on a private browser Property Rights: Intellectual Property - considered to be tangible and intangible products of the mind created by individuals or corporations - IT has made it difficult to protect intellectual property because computerized info can be so easily copied - protected under: trade secrets, copy right, and patent law How to Claim Ownership (1) Trade Secrets - formula, device, pattern, compilation of data used for a business purpose - software that contain novel or unique elements, procedures or compilations can be included - protect actual ideas in a work product (2) Copyright - statutory grant that protects creators of intellectual property from having their work coped by others for any purpose (during life of the author plus an addition 70 years after authors death) - books, periodicals, lectures, dramas, musical compositions, maps, drawings, artwork, motion pictures - purpose is to encourage creativity and authorship by ensuring that creative people receive the financial and other benefits of their work - protects copying entire program or their parts - drawback is that underlying ideas behind the work are not protected only the manifestation of their work - look-and-feel copyright infringement lawsuits are precisely about the distinction between an idea and its expression (3) Patent - grants owner an exclusive monopoly on the ideas behind an invention for 20 years - key concepts are originality, novelty and invention For example: Green stick that is used at Starbucks to cover the whole where the drink is to avoid it from spilling or getting cold is patent pending Challenges to Intellectual Property Rights
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