Business Ethics, Research paper,

As your audience responds you can adapt your content

Info icon This preview shows pages 9–11. Sign up to view the full content.

achieve this is to listen to what your audience is discussing and contribute something of value. As your audience responds, you can adapt your content based on feedback. And yes, this is a time-consuming process--just the nature of the activity, but think of it as a relationship-building process. Social networking sites are free to use. Including social networking in your business promotional plan allows you to stretch your advertising dollars further than usual. The money you allocate for promotions can go to other forms of advertising or to purchase prizes for social networking contests or promotions. Social networking allows you to reach a wide audience, gives you a more personal connection with your customers, and allows you to instantly send out information to your followers. Special promotions encourage customers to buy more from your business. The promotions give new customers a chance to try your products or services. For these promotional ideas to work effectively, you need to get the word out. Social networking allows you to share information about your promotions to a large audience. When you build an online presence for your company, you likely will reach potential employees who are savvy in social networking.
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

The larger candidate pool of individuals with technology experience allows you to find the best candidates when you have openings. These individuals can then use their social networking skills to further promote the company online. REFERENCES: **Raths, D. (2013). Social studies: schools are using a variety of social media tools to help students connect and work together. The Journal (Technological Horizons in Education). 40.1 (Jan. 2013): p26. Retrieved from: ? sgHitCountType=None&sort=DA- SORT&inPS=true&prodId=ITOF&userGroupName=oran95108&tabID=T002&searchId=R1&re sultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm&currentP
Image of page 10
osition=16&contentSet=GALE%7CA324397547&&docId=GALE| A324397547&docType=GALE&role= **Hudson, David L., Jr. (2012). Sit unseen: schools, bosses barred from eyeing students’. Workers’ social media. ABA Journal. 98.11 (Nov. 2012): p22. Retrieved from: - SORT&inPS=true&prodId=ITOF&userGroupName=oran95108&tabID=T002&searchId=R1&re sultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm&currentP osition=21&contentSet=GALE%7CA307787131&&docId=GALE| A307787131&docType=GALE&role= **Dobrian, J. (2013). Social media maze: find your way. Journal of Property Management. 78.1 (January-February 2013): p54. Retrieved from: ? sgHitCountType=None&sort=DA- SORT&inPS=true&prodId=AONE&userGroupName=oran95108&tabID=T002&searchId=R1& resultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm&current Position=56&contentSet=GALE%7CA316695238&&docId=GALE| A316695238&docType=GALE&role= **Bazan, J. (2012). 10 Myths of social media: are you not a fan of Facebook? Does Twitter give you the jitters? Do you lace interest in pinterest? Don’t worry. Social media is much easier than you thing. Review of Optometry. 149.10 (Oct. 15, 2012): p72. Retrieved from: -
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '13
  • unsure
  • Business Ethics, Social network service, Social network aggregation

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern