A transnational corporate level strategy seeks to

This preview shows page 16 - 19 out of 23 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Business English
The document you are viewing contains questions related to this textbook.
Chapter 12 / Exercise 15
Business English
Guffey/Seefer
Expert Verified
39. A transnational corporate-level strategy seeks to achieve a. customization for the local market. b. economies of scale and centralized strategic control. c. global efficiency and local responsiveness. d. standardization of products across countries. ANS: C
40. The transnational strategy is becoming increasingly necessary to compete in international markets for all the following reasons EXCEPT
41. Increasingly, customers worldwide are demanding emphasis on local requirements and companies are needing efficiency as global competition increases. This has triggered an
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Business English
The document you are viewing contains questions related to this textbook.
Chapter 12 / Exercise 15
Business English
Guffey/Seefer
Expert Verified
increase in the number of firms using the ____ strategy.
42. Terrorist attacks and the war in Iraq
43. Disney suffered lawsuits in France at Disneyland Paris as a result of the lack of fit between its transferred personnel policies and the French employees charged to enact them. This is an example of a. the effects of regionalization. b. the risks of a multidomestic strategy. c. the liability of foreignness. d. the effect of demand conditions. ANS: C
44. Research shows that ____ strategies are not as prevalent as once thought, and that they are very difficult to implement. In fact, these strategies are becoming relatively less attractive to firms than other approaches to international competitiveness. To some extent, this is a result of the liability of foreignness.
45. International associations such as the European Union, Organization of American States, and the North American Free Trade Association, encourage
b. domestication. c. regional strategies. d. nationalization. ANS: C

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture