Case study 3 little bopeep maternity wear the

Case study 3: Little BoPeep Maternity Wear
The following document is an excerpt from Little BoPeep Maternity Wear’s
business plan.
© 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1
st
edition version: 2
Page 12 of 36

Assessment Task 1 BSBLDR403 Lead team effectiveness
LittleBoPeep.com Business Plan
LittleBoPeep.com is a new online business providing fun, comfortable
and easily accessible maternity wear via our own website and an eBay
store.
LittleBoPeep.com has ad space commitments from several online
expecting sites, and dozens of leads for direct sales and public relations.
Our targeted market includes both the many pregnant women who like
to dress casually and comfortably, and the friends and family members
of expecting women who will buy items of maternity wear as gifts.
The popularity and brand success of eBay, combined with its built-in
tools for new merchants, will help us to build a solid customer base for
our new product.
1.1 Objectives
●
Create a unique maternity wear product by the end of year one.
●
Generate retail sales of over $1,000,000 in year one, both on our
website and on our eBay store.
●
Maintain a gross margin of over 55%.
●
Achieve 200 eBay customer positive feedback comments in one
year.
1.2 Mission
●
To offer unique, comfortable and readily available maternity wear
for women who want to dress casually yet fashionably, even while
pregnant.
Organisational chart
The following chart displays the organisational structure of
LittleBoPeep.com.
© 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1
st
edition version: 2
Page 13 of 36

Assessment Task 1 BSBLDR403 Lead team effectiveness
Your project, should you choose LittleBoPeep.com:
You are the team leader of the Product Development team at
LittleBoPeep.com. The owner of the business has asked you and your team
to develop a new maternity wear product. Your team must provide:
●
a design for the prototype of the new product (this can be a pencil
sketching or drawn using computer software, e.g. PaintShop)
●
a list of the product features including the characteristics that make it
unique
●
details of what materials the product will be made of
●
an explanation of how this product will appeal to our target market
●
the estimated selling price.
© 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1
st
edition version: 2
Page 14 of 36

Assessment Task 1 BSBLDR403 Lead team effectiveness
Case study 4: Fernwood Pharmacy
The following document is an excerpt from Fernwood Pharmacy’s business
plan.
© 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1
st
edition version: 2
Page 15 of 36

Assessment Task 1 BSBLDR403 Lead team effectiveness
Fernwood Pharmacy Business Plan
Fernwood Pharmacy is an innovative, professional business tailored for
the rural demographic. Fernwood Pharmacy is an innovative company
that was established by three registered pharmacists.