Somekindsofconsumer behavior

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MEMBERS OF A SOCIAL CLASS TEND  TO SHARE THINGS THAT RELATE TO  SOME KINDS OF CONSUMER  BEHAVIOR--LANGUAGE, VALUES,  LIFESTYLES 114
SOCIAL CLASS STRUCTURE UPPER-UPPER CLASS LOWER-UPPER CLASS UPPER-MIDDLE CLASS LOWER-MIDDLE CLASS UPPER-LOWER CLASS LOWER-LOWER CLASS 115
     116 ON PRODUCT      USAGE ON  BRAND      CHOICE REFERENCE GROUP INFLUENCE MAG MOST HI HI LO LO FURN
OPINION LEADERS FOR SPECIFIC  PRODUCT CATEGORIES HEAVY USERS BUT NOT BRAND  LOYAL ATTENTIVE TO SPECIALIZED MEDIA SAME SOCIAL CLASS EARLY ADOPTERS 117
VARIOUS VERSIONS OF FAMILY  LIFE CYCLE--CHANGE, DIVERSITY SOME THINGS ARE CONSUMED  INDIVIDUALLY, SOME AS A FAMILY  (GROUP OR SUB-GROUP) PROBABLY THE MOST IMPORTANT  SINGLE SOCIAL INFLUENCE ON  CONSUMER BEHAVIOR 118
MOTIVATION--WHAT MOVES YOU  TO ACTION MASLOW HIERARCHY PHYSIOLOGICAL SAFETY SOCIAL PERSONAL FREUD--HIDDEN MOTIVES 119
PERCEPTION PROCESS OF EXPOSURE,  ATTENTION, RECEPTION, AND  INTERPRETATION OF SENSORY  STIMULI YOUR NOSE HAS THE BEST SENSORY  MEMORY 120
PERCEPTION IS HIGHLY SELECTIVE   WHAT IS PERCEIVED AND WHAT IS  REMEMBERED ARE STRONGLY  AFFECTED BY WHAT WE EXPECT TO  SEE, HEAR, ETC. WHAT WE WANT  TO 121
“SUBLIMINAL PERCEPTION” FEW AUTHORITIES BELIEVE IN IT  AS POPULARLY DESCRIBED WITHIN THE GENERAL PUBLIC, THIS  IDEA WILL NEVER DIE--WHY? 122
PERSONALITY AS INFLUENCE ON  CONSUMER BEHAVIOR GENERALLY WEAK RELATIONSHIPS  UNTIL MORE MARKETING-SPECIFIC  CONCEPTS CONSIDERED SELF-MONITORING 123
LEARNING “CUES”—SIGNALS “MINDLESS EATING” B. WANSINK 124
MORE THAN WE THINK EAT TIL FULL? SIZES RESPONSES RESHAPE 125
LIFESTYLES  THE PATTERNS IN  WHICH PEOPLE SPEND THEIR TIME  AND MONEY ALONG WITH BASIC  ORIENTATIONS GENERAL PRODUCT SPECIFIC “BOHEMIAN MIX” “KIDS & THE CUL-DE-SACS” 126
CLASSIC C.B. MODEL  5 DISTINCT STAGES NEED RECOGNITION INFORMATION SEARCH CONSIDERATION OF OPTIONS PURCHASE POST-PURCHASE EVALUATION 127
THIS MODEL HAS BEEN DOMINANT VIEWS CONSUMERS AS PROBLEM- SOLVERS WHO PROCEED  SEQUENTIALLY HIGH VS. LOW INVOLVEMENT  SITUATIONS IMPLICATIONS FOR THE MARKETING  MIX OTHER MODELS OF CONSUMER  BEHAVIOR 128
SITUATIONAL FACTORS PHYSICAL SURROUNDINGS SOCIAL SURROUNDINGS TEMPORAL PERSPECTIVE—TIME  TASK DEFINITION—PURPOSE  ANTECEDENT STATE—MOOD  129
CHAPTER 7 ORGANIZATIONAL MARKETING-- ALSO KNOWN AS “INDUSTRIAL MARKETING” AND “BUSINESS TO BUSINESS  MARKETING” 130
ORGANIZATIONAL MARKETING-- DIFFERENCES  IN BUYERS 4 Ps DEMAND PURCHASING PROCESS 131
BUYER TYPES --PEOPLE  PURCHASING IN AND FOR VARIOUS  KINDS OF ORGANIZATIONS PRODUCERS INTERMEDIARIES GOVERNMENTS INSTITUTIONS 132

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