Analytics are hard core numerical data that allow people to analyze operations

Analytics are hard core numerical data that allow

This preview shows page 43 - 46 out of 65 pages.

64.Analytics are hard-core, numerical data that allow people to analyze operations and processes and make better decisions. AACSB: Technology Blooms: Remember Learning Objective: 02-02 Define customer relationship management (CRM) systems and describe their strategic and competitive opportunities. Level of Difficulty: 1 Easy Topic: Customer Relationship Management 65.Both the front office and the back office systems send customer information to the corporate database. AACSB: Technology Blooms: Understand Learning Objective: 02-02 Define customer relationship management (CRM) systems and describe their strategic and competitive opportunities. Level of Difficulty: 2 Medium Topic: Customer Relationship Management
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66.Software-as-a-service (SaaS) is a delivery model in which you buy thesoftware outright. AACSB: Technology Blooms: Understand Learning Objective: 02-02 Define customer relationship management (CRM) systems and describe their strategic and competitive opportunities. Level of Difficulty: 2 Medium Topic: Customer Relationship Management 67.All the associated costs of having software in-house represent variable costs. AACSB: Technology Blooms: Understand Learning Objective: 02-02 Define customer relationship management (CRM) systems and describe their strategic and competitive opportunities. Level of Difficulty: 2 Medium Topic: Customer Relationship Management 68.An ERP system includes all technology systems and software in your organization. AACSB: Technology Blooms: Understand Learning Objective: 02-04 Define social media and describe a few of its many dimensions that make it
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Level of Difficulty: 2 Medium Topic: Enterprise Resource Planning-Bringing IT All Together
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