2 Did the learner demonstrate that they couldidentify measurable international

2 did the learner demonstrate that they couldidentify

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2.Did the learner demonstrate that they couldidentify measurable international marketing objectives consistent with organisation's strategic direction, and identify nature and extent of goals for international market?3.Did the learner demonstrate that they couldformulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall?4.Did the learner demonstrate that they coulddevelop a risk management strategyto manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements?5.Did the learner demonstrate that they couldresearch international marketing opportunities and determine global or customised approaches for promotion of products or services?6.Did the learner demonstrate that they couldevaluate options for choice of marketing approaches?7.Did the learner demonstrate that they couldselect a marketing approachto meet marketing objectives, international market conditions and consumer preferences?8.Did the learner demonstrate that they couldevaluate business culture and consumer preferences, and identify compatible marketing structures?9.Did the learner demonstrate that they couldidentify options for operational marketing structureand rank them forstrengths and weaknessesin servicing international markets?
P a g e | 1510.Did the learner demonstrate that they couldchoose operational structure that best fits international market and product or service?11.Did the learner demonstrate that they couldcommunicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel?12.Did the learner demonstrate that they couldidentify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort?13.Did the learner demonstrate that they could develop communication strategy to ensure personnel responsible for each element of marketingmixwork together to meet organisation's marketing objectives?14.Did the learner demonstrate that they couldmanage marketing effort to ensure it is directed towards areas of greatest potential for the organisation?15.Did the learner demonstrate that they couldmanage integration of marketing, promotional and any sales activities in accordance with international marketing objectives?16.Did the learner demonstrate that they couldmonitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements?17.Did the learner demonstrate that they couldmonitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met?

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