4.2.2 People The product development is divided into three divisions: Entertainment Planning & Development, Platform Technology Development, and Business Development. Each division consists of analysts, planners, researchers, programmers and engineers, which promote diversity and the sharing of knowledge between employees with different specialties and experiences. 4.2.3 Policies Loyalty and longevity are strongly engraved in Nintendo’s traditional values. Every year, Nintendo hires approximately thirty new graduates and mold them into Nintendo employees. They believe once you work for Nintendo, you will be in it for life. Nintendo is also extremely strict on the working hours, while managers instruct employees and set deadlines. Although these policies may diminish the creativity, it can improve the productivity and efficiency of employees. Despite the stress and pressure, employees still have the incentive to innovate as Nintendo provides a secure and high-paying job. 4.2.4 Perks Similar to most large corporations, Nintendo provides employees with perks including paid time-off programs such as personal recovery, family member recovery, and parental leave. Some of the healthcare programs provided includes fitness planners, personal health coaching, annual flu shots, fitness memberships and 24 hours nurses helpline. Furthermore, all employees receive health insurance if they do not consume tobacco or are enrolled in the tobacco cessation program. Employees can also admit to the Employee Assistance Program to deal with lifestyle planning, financial or legal issues, child care and stress management. 10
Additionally, Nintendo offers tuition programs to enrich employees’ working ability in their current position. In Japan, Nintendo employees earn above the average salary and works below the average working hours. Nintendo also offers employees commuter benefits, bonuses twice a year, and annual pay raises. However, most of the people that worked for Nintendo are contracted employees and do not receive these benefits in the long-run. 5. Key Process to Develop Innovation In the latest Nintendo financial report for the fiscal year ending March 31, 2019, Nintendo spent 69.28 billion yen (USD627.8 million) on R&D for the fiscal year ending March 31, 2019. That is an 8.8% increase over the previous fiscal year ending March 31, 2018. The company also projects that R&D spending will continue to rise for the current fiscal year ending March 31, 2020. They expect to spend 75 billion yen (USD676.28 million) in the current fiscal year, a 7.7% increase over the last fiscal year. While Nintendo has two main divisions, Entertainment Planning & Development and Platform Technology Development, in charge of gaming and game console development where each division has sub-teams responsible for different development stage. 5.1 Ethnographic Research Nintendo's Wii was developed using ethnographic research; the aim of the Wii was to provide families with a tool to play together just as traditional board games did in the past. The key to ethnographic research is that it takes place in the research subject's own environment space.
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- Fall '13
- Video game console, Nintendo